Let's do coffee & a video brief
How to write a brief for a video consultant. PREPARATION & RATIONALE FOR WRITING A BRIEF Prior to writing a brief Prior to writing a brief for a video consultant you will need to consult/carry out research to better understand your target audience, including their current levels of knowledge, attitudes, motivations and information needs, in order to develop appropriate media programs. What is a 'brief'? A brief is a document that should be developed in consideration of your communication strategy. It should identify the video program objectives, tasks, target audience, budget, administrative and contract arrangements, timetable and provide relevant background information. Why is the brief so important? The brief provides the foundation upon which the video consultant plans and costs their program. As such, the quality of your brief is important in receiving high quality, tightly focused proposals from consultants. Legal Aspects of the Brief The brief and the successful c...
